Last month we hosted a two-day, all out photo shoot to showcase some of the great recipes Epicurean Group will be releasing this fall. We were very fortunate to be able to work with an extremely talented freelance photographer, Laurie Smith for the third year in a row! Lauries’ specialties are food and travel and she’s absolutely incredible. Visit her website if you can! (lauriesmithphoto.com)
Often when you see a great photo, you stop and admire the beauty but fail to consider the amount of work that went into creating the shot. I am here to tell you firsthand, it’s A LOT of work! From planning the recipes, to preparing the food and selecting the props, there’s much work to be done. Luckily we had our Inspiration & Celebrity Chef, Jenna Johansen available to guide the way.
Jenna had a clear vision in mind which was extremely helpful considering we were pressed for time. I’m sure you’ve heard of the clever tricks companies use to market their food such as using glue instead of real milk which can have a blueish hue to it. If you’ve ever eaten a Lean Cuisine before, you know that the photo on the outside of the box doesn’t even begin to resemble what’s actually inside. For our shoot, we didn’t use any of those tricks. We used actual, real food and because of that, timing was everything. Capturing the frothy foam on an espresso is an art form and must be done within a certain time frame before it melts away. Same goes for freshly cracked eggs.
Once we got the final pictures back from Laurie, we were ecstatic! While it might have been a grueling process, the final product was well worth the effort!
For all of you amature food photographers such as myself that love to post #foodporn on Instagram, here are five filters you can use to make your food pictures more appetizing:
This setting will brighten a dark photo, which could be helpful if you’re taking a pic in a dimly lit restaurant or bar. But if you’re documenting your kitchen adventures, this could make your meal look like it was cooked under florescent lighting–or worse–in a cafeteria.
Rise adds a soft glow to any image. It is forgiving when documenting anything with a blemish. For example, the fruit salad you made with the banana you forgot to pack in your lunch last week, but are too cheap to toss out. However, if you are indulging in a vibrantly colored dish, why mute its colors?
3. X-Pro 11, Lo-Fi, and Hefe
Have a photo that’s in need of some drama? All of these filter could work. If used on images of crispy cheese or baked goods, you’ll have your viewers drooling. These filters, though, may be a bit much with photos that are already full of depth and color. We don’t want your food looking like it came out of a Little Tikes play kit.
Want to give your food pic a vintage feel? This is the filter for you. Afraid of making your dish look like it should have been thrown out weeks ago? Maybe avoid this….
Perfect when in need of some sharpening and contrast. Brannan will define the photo you blurred while trying to balance your spatula, frying pan, small child, and camera. However, this does add a metallic and muted tint; if you are working with vibrant colors, it could dull down your image.
Peters, Jolie (2013, November 20). Best and Worst Instagram Filters for Food Porn (Martha, Please Take Note) [Blog post]. Retrieved from: http://www.epicurious.com/archive/blogs/editor/2013/11/instagram-filter-blog.html